In partnership with re:ampd

Westpac Women Unlimited

Building Businesses Together

Auckland · Hamilton · Wellington · Christchurch · August 2026

Women Unlimited

9:30 · Westpac

Welcome fromCat Feunati

Women Unlimited

Welcome

Meet Marisa and Christina

re:ampd is a growing community of women building businesses together. We do the heavy lifting so you can do what you love.

Marisa

Founder

Christina

AI Consulting Manager

Women Unlimited

The day

How today runs

9:30Welcome and housekeeping

9:45Module 1, Positioning and Elevator Pitch

10:45Morning tea

11:00Module 2, AI

1:00Lunch

2:00Module 3, Finance

2:45Module 4, People and HR

3:30Networking. Hard finish 4:00

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House rules

3 things before we start

Your workbook is yours to keep.

Questions always welcome.

Laptops out when you want them, not compulsory.

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Module 1

Positioning and yourElevator Pitch

Led by Marisa · 9:45 to 10:45

Module 1, Part 1, Positioning

Why this matters

2.9%

of New Zealand venture capital went to female-only startups. Globally it is under 2.3%.

Most businesses can describe what they do. Far fewer can say who they are for, what they replace, and why they matter. Rudd & Gattung, The Gender Investment Gap, 2024.

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Module 1, Part 1, Positioning

The iceberg

What people see, and what holds it up

Above the water

Name. Logo. Tagline. Tone of voice.

Below the water

Positioning. Purpose and values. Personality and vision.

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Module 1, Part 1, Positioning

The theory

Positioning is 3questions

Who we are for

What we replace

Why we matter

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Module 1, Part 1, Positioning

Our worked example

a garden design studioHedge & Bloom

We will build their positioning and their pitch together, piece by piece, so you can see how each part is made. You then do the same for your own business in the workbook.

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Module 1, Part 1, Positioning

3 questions

Positioning forHedge & Bloom

Who we are forTime-poor homeowners who never use their back garden.

What we replaceA Pinterest board that never becomes anything, and quotes from landscapers who never asked what you wanted.

Why we matterA finished garden, designed in one visit.

Your turn: write your 3 on page 6.

Refer to workbook page 6 exercise

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Module 1, Part 2, Elevator Pitch

Part 2 starts here

The Elevator Pitch

Hook

10 to 15 seconds

Make people lean in.

Foundation

10 to 15 seconds

Who, what, why.

10 to 15 seconds

What happens next.

Refer to workbook page 9 exercise

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Module 1, Part 2, Elevator Pitch

The hook

Pick the one that is true for you

The problem statA number that reveals a hidden problem.

The personal momentThe day something happened and what you realised.

The contrastWhile everyone does X, we found Y.

The hidden problemAn impressive industry number, then what nobody talks about.

Refer to workbook page 9 exercise

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Module 1, Part 2, Elevator Pitch

The foundation

Fill in theblanks

I help [who you are for] who struggle with [the problem] by providing [your solution], so they can [the outcome].

The grandmother test. Could she repeat it back to you?

The breath test. Can you say the whole thing in one breath?

Refer to workbook page 9 exercise

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Module 1, Part 2, Elevator Pitch

The close

Ask for the next thing

Funding askWe are raising to open our second site. Can I send you the deck?

PartnershipYour clients need this before they get to you.

Customer focusIf this sounds like you, we can help.

General networkCould you introduce me to anyone you know who is doing this?

Refer to workbook page 9 exercise

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Module 1, Positioning and Elevator Pitch

Morning tea, back at 11:00

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Module 2

AI with Christina

The basics for business owners · 11:00 to 1:00

Module 2 · AI with Christina

Our approach

AI should buy back yourtime

Less time on admin and the stressful, mandatory stuff you don't enjoy. More time for a genuinely balanced life.

Nothing today locks you into one tool. Everything you build should be portable — it should move with you, to another AI, or away from AI altogether, and still work for you.

A human is always in the loop. You approve, you think critically, you make the final call.

“AI should buy back your time — so you can spend it in your zone of genius, on the human work: the creative, the critical thinking, the things you love doing.”

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Module 2 · AI with Christina

Before we go any further

DEMYSTIFYING jargon

AI is genuinely complex — that's exactly why courses like this one exist.

But some AI experts stretch that complexity further than it needs to go. The more arcane something sounds, the harder that expert is to walk away from, and the more expensive to keep.

This isn't just our take — it's a known criticism of the wider AI consulting industry: a business model built on manufactured scarcity around skills that don't need gatekeeping.

Terms like MCP, LLM, agentic, RAG, orchestration get thrown around constantly. Most of it isn't something you need to know to use AI well.

So here's the jargon that's actually relevant for you, as business owners:

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Module 2 · AI with ChristinaPlain English

Plain English

LLM

What's an LLM?

Stands for Large Language Model — the technology behind Claude, ChatGPT, and pretty much every AI chat tool you've used.

In plain English: a very well-read prediction engine. It's been trained on enormous amounts of text, and it works by predicting the next most likely word, over and over, based on everything it's seen.

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Module 2 · AI with ChristinaPlain English

Plain English

TOKEN

What's a token?

A chunk of text — roughly three-quarters of a word, or about four characters.

AI reads and writes in tokens. Every plan gives you a set amount over time.

Think of it like petrol. A short trip to the shops uses a little; a long drive out of town uses a lot more. Same with AI — a quick, simple question uses a few tokens, while a big, complex task uses a lot more, because there's more “distance” to cover.

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Module 2 · AI with ChristinaPlain English

Plain English

HALLUCINATION

What's a hallucination?

When it confidently tells you something that isn't true. It's not lying on purpose — it's predicting what sounds right, not fact-checking itself.

Your job is to be the observer, the judge, the critical thinker — always. Never send or publish anything from AI without a human check first.

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Module 2 · AI with Christina

Before we build

HOW TO TALKto it

No fluff — no hellos, goodbyes, pleases or thank yous. More words = more tokens.

Be blunt and demanding — set extremely high expectations, like a strict boss.

When it gets it wrong, correct with specifics — say exactly what you didn't like and why.

Always give it a goal — describe what a good outcome looks like before you hit send.

Give it guardrails — tell it what good looks like and what to avoid, not just the task.

The one to remember: get it to ask you questions. This keeps you heavily in the loop and using your critical thinking.

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Module 2 · AI with Christina

Quick compare

VAGUE vs specific

Vague prompt

Specific prompt

“Write a post about our sale”

“Write a 3-line Instagram caption for our 20%-off weekend sale. Casual tone, no emojis, end with a call to check the link in bio.”

“Help with my prices”

“Here are my current prices [paste]. Tell me where I might be undercharging compared to similar businesses. Ask me questions if you need more detail before answering.”

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Module 2 · AI with ChristinaYour foundation

Your foundation

CONTEXT

Context is everything

AI can only work with what you give it. It doesn't automatically know your business, your customers, or your voice.

The most important thing in AI is context — not the newest model, not the newest tool.

Tell it who you are and what your business does, once, properly, at the start of a chat — this changes the quality of everything that follows.

Most tools let you save a standing note about yourself in Settings, so you're not re-explaining yourself every single time.

Heads up: this is one lever we go a lot deeper on in the AI Foundations Masterclass — building proper, reusable context files that travel with you no matter what AI you use.

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Module 2 · AI with Christina

Skills · the idea

WHAT IS Askill?

A reusable ability. Once it exists, the AI notices when a task matches and loads it automatically.

You don't have to remember names or commands — though you can ask for it by name.

Simple examples: an email-writer that always sounds like you, a brand-styling skill that applies your colours and fonts automatically, a weekly-briefing format you reuse every Monday.

On any AI platform, the easiest way to make one is just to ask for it directly — e.g. “Build me a branding skill.”

Skills are like a recipe — but for your tasks. They tell the AI how to get the exact result you want, every time, without you re-explaining it from scratch.

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Module 2 · AI with Christina

Privacy, visibility & safe habits

WHAT IT can & can't see

What it seesIt can only see what you give it — the chat, or whatever you've attached or connected. Nothing else.

Never pasteNEVER paste highly sensitive data (passwords, financial or medical records) directly into a chat — anything flagged for a safety review can be seen by the AI company, even if you've opted out of training.

Data controlsCheck your data/training controls — every major tool has a version of this setting.

ClaudeSettings → Privacy → “Help improve Claude.”

ChatGPTSettings → Data Controls → “Improve the model for everyone” (memory is a separate toggle, under Settings → Personalization).

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Module 2 · AI with Christina

Privacy, visibility & safe habits

SAFE habits

Two-factorTurn on two-factor authentication.

Google or email sign-inIf you sign in via Google or email (as with Claude), your AI login is only as secure as that underlying account — so 2FA needs to live there.

ChatGPTHas its own built-in two-factor authentication, under Settings → Security — worth turning on directly in the app.

Connect, don't pastePrefer an official connection over pasting, when you can — it grants access only to what's needed, rather than a whole file copied by hand. Only ever connect apps you actually trust.

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Module 2 · AI with Christina

Live demo · 30 minutes · follow along optional

CHRISTINA builds anartifact

→The one-page business snapshot story — a couple of lines about the business, what it does and who it's for, and it asks the clarifying questions it needs before building. Comes back with a clean, client-ready one-pager: services, pricing tiers, a clear call to action.

→Alt: turn a messy price list into a proper client-facing PDF menu.

→Alt: turn three rough testimonials and a logo into a client-ready one-pager.

→Follow along if you have Claude desktop and haven't made a live artifact before! We'll build a one-page business snapshot using re:ampd's own context files.

Prompt to join in with

“I run a [type of business]. Build me a simple one-page summary of my business — what I do, who my ideal customer is, and my top 3 offers. Keep it clean and visual. Ask me any questions you need before you start.”

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Module 2 · AI with Christina

Wrap up

WHERE THATleaves you

You don't need to be technical, and you don't need to know all the jargon. You need to talk to it plainly, give it real context about your business, and keep making the final call yourself.

That's genuinely enough to start using AI properly in your business this week — not “someday,” not once you've done a course, this week.

If you get to a point where you want it doing more of the repeat work for you — the things you rebuild from scratch every time, the admin that eats your week — that's what the AI Accelerator is for. No pressure, just an option if and when you want it.

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Module 2 · AI with Christina

Questions · 15 minutes

LET'S

talk it through

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Module 2, AI

Lunch, back at 2:00

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Module 3

Finance

Led by Marisa · 2:00 to 2:45

Module 3, Finance

Where we are going

Cashflow

45 minutes on the cash actually moving through your business.

The 7 levers that control that cash, the Power of One, then connecting Xero to Claude and a live demo.

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Module 3, Finance

The Power of One

The 7 levers control the cash in your business. You do not have to work on all 7 at once.

or a single day. Change any one lever by that much and you end up with more cash than you started with.

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Module 3, Finance

Two directions

What cash likes, and what it does not

Good for cash

Putting your prices up. Getting paid faster. Paying suppliers later.

Bad for cash

Margins dropping. Running costs going up. Customers paying late.

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Module 3, Finance

4 move profit, 3 move working capital

The 7 levers of cashflow

1PriceWhat you chargeUp 1%

2VolumeHow much you sellUp 1%

3Cost of goodsWhat it costs to deliverDown 1%

4Operating expensesYour running costsDown 1%

5Debtor daysHow long customers take to payDown 1 day

6Inventory and WIP daysHow long stock or unfinished work sitsDown 1 day

7Creditor daysHow long you take to pay suppliersUp 1 day

Pick one. Highest impact, least effort, done this month.

Refer to workbook page 13 exercise

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Module 3, Finance

Pulling the levers

5 things toput in writing

Deposits on custom or large orders.

Payment window, 7 to 20 days is the New Zealand norm.

A Pay-Now link on every invoice.

A late and early-pay policy you actually apply.

A gross margin floor you will never sell below.

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Module 3, Finance

Move one leversee the cash

The Power of One, live

Pull a lever

A positive number always means a move in the better direction. Plus 1 on receivable days means customers pay you 1 day faster.

The first four move your profit

Price

What you charge · up is better

+$5,000

Volume

How much you sell · up is better

+$2,000

Cost of goods

What it costs you to deliver · down is better

+$3,000

Operating expenses

Your running costs · down is better

+$1,500

The last three move your working capital

Accounts receivable days

How long customers take to pay you · down is better

days

+$1,370

Inventory and work in progress days

How long stock or unfinished work sits · down is better

days

+$822

Accounts payable days

How long you take to pay suppliers · up is better

days

+$822

Extra cash in the business this year

$14,514

Profit now → Profit after

$50,000→$61,500

The first four levers move profit and cash. The last three move cash only, they change when the money arrives, not how much you make.

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Module 3, Finance

Connecting Xero to Claude

How to connect

1Open the connectors list and choose Xero.

2Sign in to Xero and pick the organisation.

3Approve read only access.

4Ask for one report and check the number yourself.

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Module 4

People andHR

Marisa and Christina · 2:45 to 3:30. Guided Q&A.

Module 4, People and HR

Open Q&A

Ask us anything

Recruitment

How do I hire when I cannot match a corporate salary?

Retention

How do I keep good people as the business changes?

Leading digital natives

How do I lead a team who work and communicate differently to me?

Anything else

Pay, contractors, difficult conversations, your own workload.

Refer to workbook page 15 exercise

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Keep going

The Women Unlimitedportal

Together, Westpac and re:ampd are here to support you and help you move closer to your ambitions with guidance and connection.

MentorshipLed by Marisa, alongside a circle of like minded founders.

LearningLessons, templates and resources you can use straight away.

EventsFree events and Ask Me Anything sessions.

CommunityA place to ask the questions you cannot ask anywhere else.

JoinQR code to express interest is at the end.

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Before you go

3 things thisweek

Test your pitch on 3 people who do not know your business.

Update your LinkedIn summary to match your positioning.

Practise your pitch out loud until it is second nature, not read off the page.

Your positioning statement in full is on page 16.

Refer to workbook page 16 exercise

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Building Businesses Together

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